D’Youville University Appoints Desiree Berenguer Soto as Executive Director of Admissions

D'Youville University is proud to announce the appointment of Desiree Berenguer Soto as Executive Director of Admissions, effective July 1, 2025. A passionate and transformative leader in higher education enrollment, Soto brings more than 23 years of experience across both admissions and financial aid, making her uniquely positioned to strengthen D’Youville’s student-centered recruitment strategies.

Soto most recently served as Director of the Enrollment Experience at Ross University School of Medicine and the American University of the Caribbean School of Medicine, where she also held the role of Associate Director of Graduate Admissions. Her previous leadership roles include Director of Online Admissions at DeVry University and Financial Aid Director and Online Admissions Manager at Bryant & Stratton College in Orchard Park.

Throughout her career, Soto has built high-performing teams, standardized and optimized admissions operations, and introduced innovations that enhance both efficiency and student experience. Her ability to balance enrollment goals with serving the individual needs of students has made her a trusted leader and strategist in the field.

“Desiree brings both experience and insight to this pivotal role,” said Dr. David Mee, Chief Enrollment Strategist at D’Youville as of July 1. “She understands how to build systems that support students while also driving institutional success. Desiree’s passion for access, her operational excellence, and her deep understanding of the full enrollment lifecycle will be invaluable as we continue to grow and evolve.”

Soto holds a Bachelor of Science in Business Administration from DeVry University and a Master of Science in Education Technology from the Keller Graduate School of Management.

In her new role, Soto will oversee D’Youville’s undergraduate and graduate admissions teams, focusing on strategic recruitment, technology integration, and ensuring a seamless student journey—from inquiry to enrollment.

About D’Youville University

D’Youville University is a nationally ranked private university founded in 1908 and headquartered in Buffalo, New York, which offers degrees in the health sciences and business. D’Youville University promotes a healthy mind, body, and spirit. Through transformational educational experiences, students are prepared for growth, career success, and upward mobility. For more information, visit dyu.edu.