Marketing (BS)
- School of Arts, Sciences and Education
- Business
- 4-Year
- 120 Credit Hours
Lead the Future of Marketing
D’Youville University’s Bachelor of Science in Marketing prepares you to build brands, understand audiences, and drive business growth in today’s fast-paced, digital-first world. In our IACBE-accredited program, you’ll learn how to combine creativity with data, developing strategies that connect organizations with the right people at the right time.
Through a blend of business fundamentals and applied marketing coursework, you’ll gain hands-on experience in campaign development, market research, digital marketing, and brand strategy—preparing you for careers across a wide range of industries.
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Program at a Glance
- Program Length: 4 Years
- Program Length: 4 Years
- Format: In-Person
- Internships: Built into the curriculum with real-world experience
- Career Focus: Branding, digital marketing, market research, advertising, and business strategy
Program Spotlight
The Marketing (BS) program at D’Youville University is designed for students who want to understand how products, brands, and organizations connect with consumers in an evolving marketplace. Students develop a strong foundation in business while gaining specialized marketing knowledge in areas such as advertising, sales promotion, research, consumer engagement, and strategic planning.
- Industry Relevance: Study marketing in the context of today’s fast-changing media, business, and consumer environments.
- Practice-Oriented Learning: Complete project-based coursework and internships that help you apply concepts in real organizational settings.
- Faculty Expertise & Mentorship: Learn from experienced faculty with real-world business backgrounds in a small-class environment.
- Strategic & Creative Skill Building: Strengthen communication, problem-solving, leadership, and analytical skills that support modern marketing work.
- Professional Growth: Build confidence and experience through internships, collaborative projects, and applied learning opportunities.
Professional Preparation Areas
- Branding, Advertising & Promotion: Learn how organizations position products and communicate value across media channels.
- Marketing Research & Consumer Insight: Develop skills in research design, analysis, and using data to solve marketing problems.
- Digital & Applied Marketing Practice: Gain experience in campaign planning, market strategy, social media, and other contemporary marketing channels.
Program Requirements
Admission Requirements
First Time in College Students
- Completed Application for Admission: Applications are free of charge and can be submitted through our Apply: First Time in College Webpage.
- Official High School Transcripts: An overall weighted GPA of 80 or higher, with successful completion of high school graduation requirements, including three years each of Mathematics, History, English, and Science.
Transfer Students
- Completed Application for Admission: Applications are free of charge and can be submitted through our Apply Webpage.
- Official Transcripts: Official transcripts from all previously attended colleges and universities are required.
- Minimum GPA Requirement: A cumulative GPA of 2.5.
Curriculum Overview
The curriculum combines a strong foundation in business principles with specialized marketing, communication, and analytical coursework. Areas of focus include:
- Marketing strategy and planning
- Advertising and sales promotion
- Marketing research and consumer insight
- Product development, leadership, and professional communication
- Media, audience engagement, and ROI analysis
(Full degree requirements and course lists are available in the D’Youville Academic Catalog.)
Additional Program Requirements
Tuition & Fees
D’Youville University summarizes all tuition and fee information in one location to ensure accuracy and keep things simple for you. The Marketing degree costs are aligned with our standard Undergraduate Degree costs for on campus/hybrid programs. Click here to be re-routed to our Tuition and Fees Page.
Info for Canadian Border Commuters
Canadian applicants interested in commuting to D’Youville University should review the information listed regarding Canadian border commuters on the F-1 Status Page.
Internship Experiences Integrated into the Curriculum
The Marketing (BS) program includes internship experiences that allow students to apply classroom concepts in real-world professional settings. These opportunities help students strengthen their skills, explore career interests, and gain experience in areas such as market research, product development, social media, promotions, and other marketing channels. The current page notes that the program incorporates two internships and emphasizes helping students prove success both inside and outside the classroom.
Recent internship and employment connections across D’Youville business programs include:
- Rich Products
- Delaware North
- M&T Bank
- HSBC Bank
- Fisher-Price
- Marriott Hotels & Resorts
- GEICO
- National Grid
Efficiency Statement
We respect your time, and that of others. In alignment with this, we don’t ask for unnecessary paperwork (that you or someone else needs to generate). As standard practice across all degree programs, D’Youville University is a test-optional institution, which doesn’t require SAT/ACT, or graduate entrance exams. We won’t ask you for letters of recommendation, and official transcripts aren’t necessary to be admitted. Just focus on your life transition and provide verification of your official transcripts sometime after you choose DYU is right for you, but before your first day of classes.
Careers
The program prepares students for careers in marketing, promotions, branding, research, and business development by combining business knowledge with applied marketing strategy, communication, and analytical thinking.
A Marketer’s Role
Marketing professionals help organizations understand audiences, build brands, communicate value, and support growth. They contribute to strategy development, campaign execution, research, promotions, and customer engagement across a wide range of industries. Modern marketers combine creativity with data, helping organizations make informed decisions and build strong relationships with consumers. This role description is a concise adaptation of the current page’s emphasis on connecting companies to consumers, working across sectors, and responding to new technologies and platforms.
Industries & Settings
Graduates of the Marketing (BS) program may pursue opportunities in settings such as:
- Business and corporate organizations
- Advertising, media, and communications agencies
- Entertainment and sports organizations
- Government and nonprofit organizations
- Hospitality, finance, and consumer-facing industries
Job Outlook
Marketing continues to evolve as organizations rely on professionals who can understand audiences, build campaigns, analyze performance, and adapt to new platforms and technologies. The current page states that job outlook for marketing managers is expected to grow significantly faster than the national average, citing the U.S. Bureau of Labor Statistics.
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