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Sports and Fitness Management/Business Administration B.S./M.B.A.


The BS Sport and Fitness Management program prepares individuals to apply business, coaching, and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services.

Both the B.S. Sport and Fitness Management and the MBA are accredited by the International Accreditation Council for Business Education (IACBE). 

What you'll learn:

  • Program planning and development
  • Business and financial management principles
  • Sales, marketing and recruitment
  • Event promotion
  • Facilities management
  • Public relations
  • Legal aspects of sports
  • Health and safety standards

The BS/MBA program combines the 4-year BS Sport and Fitness Management degree with the current MBA degree.  This combined 5-year degree allows students to complete both degrees in a total of 11 semesters, which includes one summer semester.  At the end of 4 years students will have completed 3 graduate level MBA courses which will fulfill the requirement of taking three upper level management electives in the Baccalaureate level program.  These 3 graduate level MBA courses count toward the BS degree requirements as well as toward the MBA degree requirements (i.e., they double count). Both of these programs will be offered in classroom based and online formats, students would have many options of modes of completion. 

Explore Courses in Sports Fitness Management

  • This course is designed to use economic analysis to study a wide variety of issues affecting the sport and fitness industries. Topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide polices such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.

  • This course reviews contemporary research and theories in sport psychology. Students will explore the interaction between athletic and team performance and psychological practices related to social, cognitive and affective factors. Students will assess through role play and simulations the impact of psychology and psychological approaches athlete and team dynamics, communication, and training. Students will demonstrate strategies that promote a growth mindset among athletes and their network to optimize performance.

  • This course emphasizes the basic principles of law to realistic sports management situations. A foundation of knowledge related specifically to sports law including business structures and legal authority, negligence, contracts, and antitrust will be addressed.

Admissions Requirements

Incoming freshman may apply for this program as with the following admissions standards:

1. Combined SAT scores of at least 1,080 (math and verbal) or 21 ACT (Test scores are optional)

2. A high school average of at least 85 percent

Students must also demonstrate successful completion of two years of mathematics. Although D’Youville does not mandate that letters of recommendation or a letter of intent to study a specific discipline be included with the application, students applying to the BS Sport and Fitness Management/MBA dual degree program are strongly advised to include these documents with their application.

Transfer students (internal and external) may apply for this program with the following admissions standards:

A minimum GPA of 2.5.
Transfer students are also strongly advised to include letters of recommendation and a letter of intent with their application.
Students with a GPA of lower than 2.5 may be considered for conditional acceptance on an individual basis. Conditionally accepted students can matriculate after completing four undergraduate or graduate courses, as appropriate, with a grade of B or better.
Students in the 4-year B.S. Sport and Fitness Management program who are considering applying for transfer to this program are encouraged to talk to their academic advisor before the start of their 6th semester of full-time study.

Our online application is free and easy to submit.