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Sports and Fitness Management B.S.


The BS Sport and Fitness Management program prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.

The program culminates in a real-world practicum/internship experience where students specialize working within the specific area of career choice. 

What you'll learn:

  • Core business skills
  • How to develop marketing plans
  • Organize and facilitate events
  • Fitness training and coaching

Graduates with degrees in Sport and Fitness management fill in-demand positions in fitness centers, college and high school athletics, professional sport teams, and serve as coaches at all levels. At D’Youville, Sport and Fitness Management majors learn the skills needed to organize and run sporting events, facilitate and manage teams, and market and enhance business operations across an ever-evolving array of media channels, social application and digital platforms, using the latest technology.

Explore Courses in Sports Fitness Management

  • This course is designed to explore sport in a global context. Basic concepts and theories of the legal, political, economic, and cultural aspects of international business will be reviewed. A series of documented international sport cases will drive discussion and provide the basis for the course curriculum and pedagogical flow. A review of management exercises, cultural differences, marketing techniques and related applications and techniques as they relate to the international sports industry will be conducted. Topics such as cross-cultural communication and negotiations, and leading a diverse global workforce in international sport and business will also be investigated.

  • Operations management focuses on administering the processed required to produce and distribute the products and services offered through a facility. The course includes event and facility/venue operations from single game to multi-day international events. This course includes a practicum with an athletics department or facility.

  • This course provides students with strategies to collect data and convert it into meaningful information that enable sport management professionals to make decisions and create a sustainable competitive advantage. This course incorporates the use of data-driven decision making for organizational and event success.

Admission Requirements

At D'Youville, we are committed to selecting students who are academically well-rounded and committed to meeting the challenges of a high-quality education. If you have been successful in a traditional college preparatory program in high school, you should be well-prepared for the academic challenges at D'Youville. While we don't require you to submit ACT or SAT test scores, if you have taken or intend to take a standardized test we encourage you to submit your scores if you'd like them to be evaluated as part of your application.

First Time in College Student Requirements:

First Time in College Student Requirements:
Submitted application for admission
Applications are free of charge and can be found on our Apply: First Time in College webpage.
Official high school transcripts
An overall weighted GPA of 80 with successful completion of high school graduation requirements and four years of math, history, English, and science.

Not Required (utilized in a holistic review for admission if provided):

Standardized SAT/ACT test scores
Admissions essay
Letters of recommendation

Transfer Admission Required Review Criteria:

Submitted application for admission
Applications are free of charge and can be found on our apply webpage.
Official transcripts from ALL previously attended colleges/universities
Cumulative GPA of 2

 Not Required (utilized in a holistic review for admission if provided):

Coursework relevant to major of interest
Admissions essay
Letters of recommendation

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