D'Youville University Launches New Student Creator Group

Deciding where to study for the next four years is a big decision, and many students don’t make it alone. College research now means asking ChatGPT and watching videos on TikTok and Instagram to see what life on campus is really like.

D’Youville University is excited to launch its first social media program on campus to give current students a platform to create content for DYU-owned social channels. The Student Creator Group (SCG) currently employs undergraduate students studying a variety of majors from exercise science and nursing to business management and psychology. The group also currently includes student athletes representing soccer, basketball, and track and field. The spring 2026 group features the following student creators:

• Kylee Jones, ’29 Exercise Science DPT
• Kwame Anim-Somuah, ’28 Business Management
• Samiha Miah, ’27 Physician Assistant
• Isaac White, ’29 Exercise Science
• Carly Guenther, ’27 Nursing
• Dawson Matsell, ’27 ESS to Chiro
• Brodie Huber-Gallio, ’29 Psychology

The concept of a student social media group was first proposed in July of 2025 and officially launched in Spring 2026, with its first cohort of paid students. Being a content creator on campus is now an on-campus job with support from Federal Work Study and Student Employment Program funding. 

The SCG amplifies the stories and voices of real students on campus and empowers creators to showcase their own unique experiences at D’Youville. 

“Social media is just as much a part of the college experience as the classes themselves,” D’Youville University Social Media Marketing Manager and SCG Supervisor Sarah Russo said. “Our social media pages become an accurate representation of D’Youville, and the content becomes more personable when it’s real students behind the camera.” 

Student creators attend monthly planning meetings where they’re able to pitch ideas for social media content based on upcoming events, celebrations, or online trends. Creators are also trained in content creation best practices, filming and editing basics, and D’Youville University brand guidelines with workshop sessions throughout the semester. 

"Hearing current student voices is so beneficial to expressing what life is like on campus," D’Youville University Enrollment Marketing Specialist and SCG Supervisor Kelsey Rohde said. "Our student creators bring authenticity to our message and help future student see themselves here." 

The new group has already created and shared more than a dozen pieces of content across D’Youville’s flagship social media channels. Follow D’Youville University on Instagram (@dyouville_u) and TikTok (@dyouville) to keep up with campus life and see what our student creators are sharing.